Series

LuLaRich

Name: LuLaRich
Released: 2021-01-01

2021 | ★ 6.5

Documentary

Seasons & episodes

Season

Start Up

2021-09-09

Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.

Show Up

2021-09-09

LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.

Blow Up

2021-09-09

LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.

Toe Up

2021-09-09

LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.

Synopsis

A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.

Cast

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DeAnne Stidham

Self - Founder Lularoe

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Mark Stidham

Self - Founder Lularoe

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Stella Lemberg

Self - Former Lularoe Retailer, Sponsor

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Lauren Covey Carson

Self. Former Lularoe Retailer, Trainer

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Derryl Trujillo

Self. Former Lularoe Home Office Employee

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Roberta Blevins

Self. Former Lularoe Retailer, Trainer

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Iliana Estarellas

Self. Former Lularoe Designer

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Courtney Harwood

Self

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Sam Schultz

Self. DeAnne's Nephew, Former Lularoe Events Director

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Becca Peter

Self

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Kenny Brady

Self. DeAnne's Son

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Jordan Brady

Self

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Jill Drehmer

Self. Lularoe Retailer, Trainer

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LaShae Kimbrough

Self. Former Lularoe home Office Employee

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Jill Filipovic

Self. Journalist

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Tiffany and Paul Ivanovsky

Self. Former Lularoe Retailers, Coaches

LuLaRich

Seasons & episodes

Synopsis

Cast

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LuLaRich

Seasons & episodes